Changing lives at both ends of the leash.
Small-batch nutrition, wellness, and digital guides — built for senior dogs and the humans who love them.
From the Spa Collection
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Lavender & Oatmeal Soothing Dog Dry Shampoo — 4oz Eco-Tube
Regular price $14.99 USDRegular price -
Nose, Paw & Hot Spot Balm — Soothing Moisture for Senior Dogs
Regular price $14.99 USDRegular price -
Weenier Balm — Paw Grip & Moisture Balm for Senior Dogs
Regular price $14.99 USDRegular price -
Goat Milk & Oatmeal Soap — Gentle Cleansing Bar for Senior Dogs
Regular price $14.99 USDRegular price
Collections
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Goat Milk Spa Collection
Handcrafted grooming and skin care for senior dogs — made in small...
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Treats & Toppers
At a glance: What it is: Handmade dog treats and meal toppers...
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Senior Dog Care Collection
At a glance: What it is: Printable PDF journals, trackers, and guides...
From Momma's Kitchen
Momma's Soups & Stews for Senior Souls — Mini Cookbook
$7.99
Momma's Smoothies for Senior Souls
$7.99
Momma's Frozen Bites for Senior Souls
$7.99
Momma's Bake & No-Bake Treats for Senior Souls
$9.99
The Senior Dog Digital Vault
Everything we've learned about caring for a graying dog, organized into one growing library — nutrition, mobility, cognitive decline, comfort, and the hard conversations nobody prepares you for.
Explore the VaultNutrition for the Aging Souls: Meals to Share
This cookbook holds my mother's own recipes — the ones she cooked for her dog, who lived to twenty. Every dish is simple, real food, built for a senior appetite — designed to be shared by senior dogs and their senior humans.
It started with a recipe and a dog who lived to twenty.
I made these for my dog for twenty years. She was still begging at the table at twenty.Momma Gail was cooking for her mixed-breed dog Dixie before 'human-grade' was a marketing term. Just real food — pumpkins from the garden, broth from Sunday dinner, whatever was growing out back. Dixie lived to be twenty.
When Kellye brought home Mr. Weenie — a stubborn little dachshund with a taste for sprinklers — those recipes came with her. What started in Momma's kitchen is now BowWow Pet Care: small-batch nutrition made for dogs who've earned the good stuff. Now, Momma Gail is sharing that lifetime of experience to help you navigate your own pup's golden years in her advise column, "Ask Momma Gail".
From Momma's Kitchen
Small-batch treats made by hand in Mount Juliet, Tennessee. Real ingredients. No fillers. No junk. Just love.
Pumpkin Cranberry Soft Chews — Senior Dog Treats
$7.99
BowWow Pet Care Carrot Cake Soft Chews — Senior Dog Treats
$7.99
Bowwow Pet Care Bacon Bones Senior Dog Treats
$7.99
Better Breath Bites — Apple & Peppermint Senior Dog Treats
$16.99
Heart Behind the Soul
No meal was meant to be eaten alone.Momma spent twenty years in her kitchen cooking for Dixie — a mixed breed who lived to be twenty years old. Every meal was made by hand. Every recipe adapted as Dixie's needs changed. When her legs grew unsteady, Momma blended her food smooth. When her appetite faded, Momma found new flavors to tempt her back to the bowl.
That kitchen is where BowWow was born. And that kitchen is where Heart Behind the Soul began — the belief that no meal was meant to be eaten alone, and no soul should age without a friend.
We connect senior adults with senior dogs — funding the food, the vet care, and the medications so the relationship can happen without financial fear. A senior dog doesn't need a marathon runner. They need a warm lap and a gentle hand. A senior person doesn't need a puppy. They need someone who moves at their pace.
Mr. Weenie — a ten-year-old dachshund who chased a sprinkler into the hearts of half a million people — proved what we already knew: the world falls in love with senior dogs when given the chance. Heart Behind the Soul makes sure that chance exists.